Home Service Marketing Specialists

Home Service Marketing That Connects Visibility to Revenue.

Sagehill Marketing helps established home service companies grow through local SEO, Google Ads, paid social, call tracking, and strategic guidance that ties the whole picture together.

Built Exclusively for Home Service Companies

Pest ControlHVACPlumbingRoofingRestorationTree Service
LEADS
Sagehill Market Capture System

This Month

47 Inbound Calls

↑ 31% vs prior period

Local Pack

#1 in 3 Markets

Google Business Profile

Attribution

9 Lead Sources

All tracked & attributed

Built for Home Services

Specialized, not generalist

Focused on Calls & Leads

Outcomes over vanity metrics

Cross-Channel Strategy

SEO, ads, social, unified

Clear Attribution

Know what's driving revenue

Sound Familiar?

Scattered Tactics
Don't Build
Sustainable Growth.

Most home service companies aren't losing because of bad products or services. They're losing because their marketing doesn't work as a system.

“We know we should be growing faster. We're just not sure what's actually working.”

. A conversation we have regularly with $3M–$10M home service operators

01

Marketing is scattered across vendors, platforms, and tactics, with no one connecting them.

02

Rankings and impressions look fine, but it's hard to tell whether revenue is actually growing.

03

Ad spend keeps climbing, but lead quality is unclear and conversion rates feel off.

04

No one is tying local SEO, paid search, social, and tracking into one coherent growth plan.

05

You need a marketing partner who can see the whole board, not another vendor selling their slice of it.

Our Operating Framework

The Sagehill
Market Capture System

Five interconnected capabilities that turn scattered marketing into a single, accountable growth system.

Step 01

Be Found

Local Organic Visibility

Dominate local search where buyers are already looking. We build the foundation. Google Business Profile, local SEO, service and location page strategy, so your company shows up when it matters most.

Learn more

Step 02

Capture Demand

High-Intent Paid Search

Intercept buyers who are actively searching for your services right now. Google Ads, Local Services Ads, and conversion-focused landing pages designed to turn clicks into qualified calls.

Learn more

Step 03

Create Demand

Paid Social & Retargeting

Stay visible and build preference in the markets you want to own. Paid social, retargeting, and seasonal campaigns that create awareness before someone needs you, so you're top of mind when they do.

Learn more

Step 04

Track What Matters

Call Tracking & Attribution

Stop guessing what's working. Call tracking, lead source visibility, and attribution reporting that shows you which channels are producing real opportunities, not just traffic.

Learn more

Step 05

Lead Strategically

Outsourced CMO Guidance

A real marketing brain in your corner. Budget guidance, channel prioritization, growth planning, and someone who ties the whole system together so your dollars go further and your decisions get sharper.

Learn more

See the full system working together.

See If We're a Fit

Full-Funnel Visibility

Every lead tracked.
Every dollar traced.

Most home service companies have no idea which marketing channel actually drives calls — or whether those calls turn into booked jobs. We fix that. Every inbound lead is attributed to its source, so you know exactly what is working and what is not.

100%

Calls attributed

9+

Lead sources tracked

Real-time

Dashboard access

LOCAL SEOGOOGLE ADSLSAsPAID SOCIALQUALIFIED CALLSBOOKED JOBSRevenueGROWTH
Full-Funnel Attribution

Cost Per Lead

↓ 38% Lower

vs. industry avg

Ad Spend ROI

Profitable Campaigns

not just clicks

Industries We Serve

Built for Home Services.
Not Generalists.

Every client we work with operates in a home service market. That focus is intentional, it's where our benchmarks, our instincts, and our results live.

Pest Control

High-frequency residential, seasonal spikes, and competitive local markets that reward the company with the strongest search presence.

Seasonality creates huge swings, smart attribution helps you capture peak demand without over-spending in shoulder months.

HVAC

Emergency demand, scheduled maintenance, and system replacements all behave differently. We build strategies that capture all three.

The highest-converting HVAC leads come from search at the moment of breakdown, your ads need to be there within minutes.

Plumbing

Emergency calls and big-ticket remodel work require very different acquisition strategies. We separate them and optimize each.

LSAs dominate the plumbing lead landscape, companies not enrolled are often invisible to their best prospects.

Roofing

Storm events, insurance jobs, and elective replacements each have distinct search patterns. Position your brand to capture them all.

Storm-chasing competition spikes fast. Pre-built campaigns that activate on weather data give you a first-mover advantage.

Restoration

Insurance and emergency work requires an always-on presence and a frictionless path from search to answered call in under two minutes.

Speed to contact is everything in restoration. We build systems that measure and optimize response time as a KPI.

Garage Door

High local search volume and clear buyer intent make this one of the most direct paid search opportunities in home services.

Competitors in garage door often miss the evening and weekend demand surge, precise ad scheduling wins these calls.

Tree Service

Storm response, proactive removal, and ongoing maintenance are distinct audiences. A layered strategy captures the full landscape.

GBP ranking in tree service often depends on photo volume and recency, a systematic review and photo strategy moves the needle fast.

Don't see your trade?

If you run a home service company and want to grow, we should talk.

Let's Talk

Why Sagehill

The Difference
Is the Focus.

Any agency can run ads or manage SEO. Not many can do it with the depth that comes from working in one industry, with one type of buyer, for years.

We only work with home service companies.

No retail brands, SaaS startups, or restaurants. Every framework, every benchmark, every insight we have is built from years of working specifically in your world.

vs. a generalist agency that treats you like any other client

We manage strategy, not just platforms.

We don't just run your Google Ads or optimize your GBP in isolation. We look at your full acquisition picture and make sure every channel is working with the others.

vs. a vendor who only sells you what they manage

We tie activity to revenue, not vanity metrics.

Rankings and impressions are leading indicators. What we optimize for is calls, booked jobs, and cost per acquired customer: the numbers that show up in your P&L.

vs. reports that look impressive but tell you nothing useful

We stay small by design.

Sagehill doesn't have 200 clients, and we never will. We limit our roster deliberately, the same way the best contractors in your market limit their crews: do excellent work for people who appreciate it, and don't overextend.

vs. a high-volume agency where you're client #183

We don't believe in secret formulas.

The agencies that act like they have a proprietary edge rarely do. What actually produces results is doing the fundamentals right: clean attribution, coordinated channels, clear communication, and staying current with how search and buyer behavior are changing. That takes time and discipline, not a special sauce.

vs. an agency that sells their 'process' as the differentiator instead of the work itself

LEADS / REVENUEMo 1Mo 3Mo 6Mo 12Mo 18
Avg. Client Growth Trajectory

Month 6

Calls climbing

Month 12

ROI positive

Long-Term Clients

Multi-Year Avg.

not a revolving door

Time to Results

60–90 Days

to first measurable lift

Proven Results

Growth that compounds.
Month after month.

Unlike one-off campaigns, our system builds on itself. The SEO you earn in month three amplifies the ads you run in month six. Call tracking data from month one sharpens your bidding strategy in month twelve. It is compounding — not just spending.

60-90

Days to first lift

Multi-yr

Avg. client tenure

↑ ROAS

Across verticals

From the Field

What Clients Say

We'd been running Google Ads for two years with a national agency and had no idea whether they were actually working. Sagehill cleaned up the account, tied calls to keywords, and we cut our cost per booked job by nearly half in the first quarter.
M
Marcus
Owner, Plumbing Company , Texas
Most agencies gave us the same pitch: rankings, traffic, leads. Sagehill was the first one that talked about our market specifically and what our competitors were doing. That conversation alone was worth it.
R
Renata
Co-owner, HVAC Company , Southeast
I was skeptical about LSAs. Sagehill walked me through exactly what to expect, set realistic numbers, and got us verified in weeks. We're booking jobs directly from Google now without paying a middleman.
D
Derek
Owner, Pest Control Company , Pacific Northwest

Strategic Advisory

Outsourced CMO

For Growing Home Service Operators

  • Quarterly growth planning sessions
  • Budget reallocation guidance
  • Vendor and tool recommendations
  • Team hiring + structure advice
  • Competitive market monitoring
  • Channel performance reviews

Best fit for operators who…

Are too busy to manage marketing strategy themselves but want a real expert overseeing their growth, not another vendor selling them services.

Available spots

Limited

We keep our roster small

Advisory Service

A Marketing Brain
In Your Corner.

Most operators at the $3M–$12M level don't need a full-time CMO, but they do need someone at that level of thinking in their corner.

Sagehill's Strategic Advisory service gives you an outsourced marketing leader who sets strategy, oversees execution, allocates budget, and holds your channels accountable. You get the leverage of senior marketing experience without the overhead.

Comprehensive marketing audit to start

Monthly strategy calls and ongoing access

Cross-channel coordination across all services

Quarterly planning and KPI review

Learn About Advisory

Client Results

The Numbers That Matter
to Home Service Operators.

All case studies
Pest ControlSoutheast Market

Regional Pest Control

18 months engagement

Revenue

$2.8M → $4.2M

Key Metrics

Local Pack Rankings

+340%

Inbound Call Volume

+87%

Cost Per Acquired Customer

-31%

50% revenue growth through integrated SEO + Google Ads strategy

A regional pest control operator with strong repeat business but stagnating new customer growth. We rebuilt their local SEO foundation, launched targeted Google Ads by service and geography, and implemented call tracking that revealed which channels were actually producing booked jobs.

Read full case study
HVACMidwest Metro

HVAC + Plumbing Group

24 months engagement

Revenue

$6.1M → $9.8M

Key Metrics

Attributed Revenue Tracked

$3.7M

GBP Ranking (Emergency Queries)

Top 3

Ad Spend Efficiency

+62%

Multi-service attribution overhaul enabled $3.7M revenue growth

A multi-service home services group with two divisions operating in the same market, with no shared attribution framework. We built a unified reporting system, separated and optimized each division's ad strategy, and ran coordinated seasonal campaigns that improved cross-sell rates.

Read full case study
RoofingStorm-Prone Midwest

Roofing & Restoration Company

12 months engagement

Revenue

$1.4M → $3.1M

Key Metrics

Revenue Growth

+121%

Emergency Campaign ROAS

8.4x

Organic Lead Growth

+215%

Storm-activated campaigns doubled revenue in 12 months

A young roofing and restoration company with strong field operations but no marketing infrastructure. We built their digital presence from scratch. GBP, local SEO, review systems, and storm-activated search campaigns that captured surge demand before competitors could respond.

Read full case study

Results are representative of client outcomes. Individual results vary based on market, budget, and starting point.

Who We Work With

Are We a Good Fit?

We're specific about who we work with, because doing great work for a specific kind of client is more valuable than working with everyone.

Great Fit

  • Home service company at any stage, startup to multi-location

  • You compete in a local market with real search volume

  • You're spending (or ready to spend) on paid search and SEO

  • You want clear attribution, not just rankings and impressions

  • You're looking for a strategic partner, not just a vendor

  • You can handle growth, capacity isn't your constraint

Probably Not a Fit

  • Looking for the cheapest option in the market

  • Not willing to invest in proper tracking and attribution

  • Want a vendor to execute only, no strategy needed

  • Operating in markets without meaningful search demand

  • Want a guarantee without doing the work to measure results

Not a fit right now? We're happy to point you in the right direction.

Sound like you? Let's talk.

Book a strategy call. We'll ask the right questions, review your current setup, and tell you honestly whether we're the right fit.

Book a Strategy Call

Ready to Grow?

Stop Guessing.
Start Growing.

Book a strategy call with Sagehill. We'll review your market, your current marketing, and tell you exactly what we'd do differently.

No long-term contracts to start. No fluff. Just a real conversation about your growth.